Each one of us prefers to get information in a different way. In crisis communication try as much as possible to offer information using the four preferred communication styles:
- Visual – folks who prefer visual communication are concerned with how information looks. Construct written content that’s chunked and easy to read. Use pictures, videos, graphs, presentations. Avoid long, detailed instructions.
- Auditory – auditory communicators process information that sounds right. Use verbal communication in podcasts, live or taped video messages, audio recordings. Phone them!
- Kinesthetic – these folks process communication by doing. Harder to reach these folks from a distance, but try giving them small bites of information with links to click on. Give them short lists of things they can do or projects they can work on.
- Auditory Digital – all three styles converge with these folks and they need messages that make sense. Use a combination of data, written content, links, and embedded audio or video.