Communicating crisis information has to be factual, timely, and aligned with current government and legislative directives. Here is a hierarchy of source information and directives which will be the foundation for your messaging.
- Federal government. The Government of Canada Covid-19 webpage has current news, travel advice, data, and resources. Use this source for guidance on federal direction on travel recommendations, EI information, economic supports, and disease control measures.
- Provincial and Indigenous governments. The BC government’s COVID-19 Provincial Support and Information webpage breaks down response information into further, local resources, including information for provincial employers and employees. Indigenous Services Canada’s preparedness and response to COVID-19 is a laundry list of to-do items. Do you know of a better resource?
- Relevant sector or professional organizations. Most sectors have a professional group that supports information and advocacy and by now most have specific Covid-19 information pages. Use their recommendations and resources to help guide your messaging. Examples include Small Business BC’s Covid-19 Resources and BCGEU’s Covid-19 Information Hub.
- Organizational mission and values statements. If you’ve done a good job of your mission statement it will hold true in desperate times. Use it now to reinforce your organization’s response to the crisis.
- Leadership direction. Finally, after confirming direction from all of the governing and legislative bodies, you can include direction and response from your org’s leadership team. Keep it real, keep it compassionate, keep it focused on the audience.
Q. What other sources of information and direction do you use?